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News




Innovative New Alpine Ski Binding

1/31/2002

Las Vegas--It's unusual for a company to bring a new alpine ski binding to market, given development costs and liability concerns. It's even more unusual for a small company to do so.

But that's what Line Skis has done for 2002-03. Bolstered by a recent capital infusion from Karhu USA, Line unveiled its "Pivogy" binding at the ski and snowboard trade show this week. The SnowSports Industries America show runs through Saturday.

"I want to be a real ski company and I want to always bring new things to market," Jason Levinthal, president and founder of Line, said Wednesday.

The binding is unusual in that it has two pivot points, one under the toe and one under the heel. Line is raising eyebrows in the industry by claiming explicitly that the Pivogy will reduce the incidence of ACL knee injuries in skiers. Sprains or ruptures of the ACL, or anterior cruciate ligament, are epidemic among skiers.

Doug Barbor, president and chief executive officer of Karhu USA, said development costs for the Pivogy have exceeded $1 million. Street prices for two models are expected to be $199 and $249.



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